Mentorship Program

8-Week Content Design Mentorship

Welcome, Analu.

You'll only do this once. Set a PIN for yourself and for each mentee — then share theirs privately before their first login.

Mentor — You
Mentee 1
Mentee 2
Mentorship Program

8-Week Content Design Mentorship

Content Design Mentorship

Program Reference

The framework behind the mentorship — read anytime.

"Content Design is what gives meaning to the experiences.
These four pillars are how we achieve that meaning."

01
Content strategy
Understanding users, business goals, and the role content plays in bridging them.
02
Content craft
Writing with clarity, consistency, and voice.
03
Content structure
Organizing information so users can find what they need.
04
Content advocacy
Defending content decisions with clear rationale.
01
Problem framing
Content strategy
Turn a vague request into a clear content problem. Conduct audits to diagnose what's broken and why, define scope, constraints, success metrics, and non-goals before a single word is written.
02
User research & insight
Content strategy
Actively gather and interpret evidence about users: needs, mental models, and behaviors. Leverage research, analytics, and SEO to benchmark against competitors and translate findings into actionable content decisions.
03
Information architecture & flow
Content structure
Organize content so users can find what they need at the right moment. Map tasks end-to-end, define navigation and taxonomy, identify edge cases, and wireframe content hierarchy before visual design begins.
04
UX writing & voice
Content craft
Write clear, purposeful copy that guides users across platforms: labels, CTAs, error messages, onboarding, notifications. Apply voice and tone consistently within each client's design system and branding.
05
Content testing & validation
Content craft Content strategy
Test copy and IA independent of visual design. Isolate content variables, put them in front of real users, and use findings to validate or improve the content strategy before development begins.
06
Content rationale & collaboration
Content advocacy
Defend content decisions with clear reasoning. Collaborate with PMs, designers, and engineers; articulate tradeoffs explicitly; and drive alignment so the right content decision actually ships.
07
Storytelling & communication
Content advocacy
Present content work as a coherent narrative: problem → insight → options → decision → impact. Tailor the story to the audience so content decisions land with clarity — in critiques, reviews, or stakeholder meetings.
Theme 1
Frame the content problem
The defining muscle
Competencies
Problem framing User research & insight Storytelling
Pillar Content strategy
Output Problem brief + content strategy doc with scope, users, constraints, success metrics, and non-goals.
Theme 2
Research & synthesize
The evidence muscle
Competencies
User research & insight Problem framing Storytelling
Pillar Content strategy
Output Content audit or competitive analysis with findings, heuristic evaluation, and a strategic recommendation on what to keep, fix, or create.
Theme 3
Structure the experience
The organizing muscle
Competencies
Information architecture & flow Problem framing Storytelling
Pillar Content structure
Output Annotated wireframe or IA map with navigation logic, taxonomy decisions, edge cases documented, and rationale for structural choices.
Theme 4
Write with intent
The writing muscle
Competencies
UX writing & voice Content rationale & collaboration Storytelling
Pillar Content craft Content advocacy
Output UX writing sample (labels, CTAs, errors, onboarding) with written rationale explaining each content decision and the tradeoffs considered.
Theme 5
Prove it works
The validation muscle
Competencies
Content testing & validation User research & insight Storytelling
Pillar Content craft Content strategy
Output Content test plan + findings summary with methodology, insights, and a clear recommendation on what to change and why.

Welcome, Analu.

Content Design Mentorship Program — Mentor view.

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Mentor view — read only

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1
Welcome
2
Project
3
Quick links
4
Self-evaluation
Step 1 of 4

Welcome.

This is an 8-week mentorship program for early-career content designers. The goal is to build reliable content design capability by practicing on an active project, using a consistent rubric and measurable outputs. Before we get hands on, let's get you onboarded into the program. This will take about 10 minutes.

Content Design is what gives meaning to the experiences.

8
weeks total
2
four-week loops
1
active project

Start by reading the program framework to get familiar with the pillars, competencies, and themes for this mentorship.

Step 2 of 4

Your project

Give enough context so that your weekly updates and feedback make sense without extra explanation. You can always update this information later in My profile.

Think 2–3 weeks out. This is where we'll focus our practice.

Step 3 of 4

Quick links

Add links to your project materials. All fields are optional — you can update these anytime.

PM, engineering lead, design lead, etc.

Step 4 of 4

Baseline self-evaluation

Rate yourself honestly on each competency. This is your starting point — not a test. Use the "What does this mean?" toggle to understand what each one covers before you score it.

01
Problem framing
Pillar: Content strategy
What does this mean?

Turn a vague request into a clear content problem. Conduct audits to diagnose what's broken and why, define scope, constraints, success metrics, and non-goals before a single word is written.

Score
Not yetWith guidanceFunctionalStrongLeading
02
User research & insight
Pillar: Content strategy
What does this mean?

Actively gather and interpret evidence about users: needs, mental models, and behaviors. Leverage research, analytics, and SEO to benchmark against competitors and translate findings into actionable content decisions.

Score
Not yetWith guidanceFunctionalStrongLeading
03
Information architecture & flow
Pillar: Content structure
What does this mean?

Organize content so users can find what they need at the right moment. Map tasks end-to-end, define navigation and taxonomy, identify edge cases, and wireframe content hierarchy before visual design begins.

Score
Not yetWith guidanceFunctionalStrongLeading
04
UX writing & voice
Pillar: Content craft
What does this mean?

Write clear, purposeful copy that guides users across platforms: labels, CTAs, error messages, onboarding, notifications. Apply voice and tone consistently within each client's design system and branding.

Score
Not yetWith guidanceFunctionalStrongLeading
05
Content testing & validation
Pillar: Content craft Content strategy
What does this mean?

Test copy and IA independent of visual design. Isolate content variables, put them in front of real users, and use findings to validate or improve the content strategy before development begins.

Score
Not yetWith guidanceFunctionalStrongLeading
06
Content rationale & collaboration
Pillar: Content advocacy
What does this mean?

Defend content decisions with clear reasoning. Collaborate with PMs, designers, and engineers; articulate tradeoffs explicitly; and drive alignment so the right content decision actually ships.

Score
Not yetWith guidanceFunctionalStrongLeading
07
Storytelling & communication
Pillar: Content advocacy
What does this mean?

Present content work as a coherent narrative: problem → insight → options → decision → impact. Tailor the story to the audience so content decisions land with clarity — in critiques, reviews, or stakeholder meetings.

Score
Not yetWith guidanceFunctionalStrongLeading
Your pillar snapshot

This is your average score in each Content Design Pillar calculated automatically based on your competencies self-evaluation.

Content strategy
Competencies 1 + 2
—
Content structure
Competency 3
—
Content craft
Competencies 4 + 5
—
Content advocacy
Competencies 6 + 7
—
The pillar with the lowest average — and the most support from your current project — is usually the right place to start.

Dashboard

Program Tracker
Phase 0 Set your baseline Week 0 Complete ▸
Phase 1 Loop 1 Weeks 1–4 ▸
Choose your first theme with your mentor
Week 2 update
Week 3 update
Week 4 update
Phase 2 Loop 2 Weeks 5–8 ▸
Theme plan
Loop 1 Weeks 1–4
Your first theme will be chosen together with your mentor in the Week 1 meeting. Fill this in after your sync.
Loop 2 Weeks 5–8
Your second theme will be chosen together with your mentor in the Week 4 meeting. Fill this in after your sync.
Weekly updates

Your weekly updates will appear here. Add your first update when you're ready.

My feedback
Retro + outcome

Your retro will be available once you've completed your Week 8 update. This is where you'll reflect on the full 8 weeks and measure your growth.

My profile

Project background
Project context
Project name
Product area
Problem statement
User goal / Job To Be Done
One upcoming decision or milestone
Quick links
Figma file
Jira board
Research insights
Metrics dashboard
Key stakeholders
Self-evaluation scores

Your baseline scores from onboarding. These are read-only — your Week 8 retro is where you'll re-rate yourself to show growth. If you need to correct a mistake, contact your mentor.

Pillar snapshot

This is your average score in each Content Design Pillar calculated automatically based on your competencies self-evaluation.

Content strategy
Competencies 1 + 2
—
Content structure
Competency 3
—
Content craft
Competencies 4 + 5
—
Content advocacy
Competencies 6 + 7
—
Program overview
Current focus theme
Primary goal for this program
What success looks like by Week 8
Week 2 update
Log your progress for this week.
Overview (required)
What changed / what I shipped
Decisions
Decision 1
Evidence links (required)
What I learned
Risks / open questions
Next week plan (required)
Program retro
Reflect on your 8 weeks and measure your growth.
Before → After
Competency re-scores
Please score all competencies before submitting.
Pillar snapshot (final)
Content strategy
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Content structure
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Content craft
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Content advocacy
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Impact summary
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